Marketing & Social Research

● We look for where the issue lies through the “3C+S” lens

A company’s challenges can no longer be explained by the relationships among Company, Competitor and Customer alone. Local communities and the environment, business partners, employees and investors: companies are judged through their ties with many stakeholders.
Since our founding, we have designed research from a “3C+S” perspective that adds Society to the 3Cs. Now that sustainability and ESG are under scrutiny, this perspective is more essential than ever.

● The answers are on the ground

Data and AI now tell us far more than before. Even so, some things cannot be seen in numbers alone.
While using new methods such as online surveys and social listening, we make a point of going on site to see and hear for ourselves. By reading the numbers together with voices from the ground, we get to the question of why things are the way they are.

● Brand value lives in each customer

The value a company wants to convey and the value customers and society actually receive do not always match.
We see finding and closing this gap as the purpose of our research.

Rather than stopping at a one-off study, we use tracking surveys with the same design to follow changes and the effects of the measures taken.