Research Methods

We handle multi-country studies across more than 30 countries, taking care of everything from research design and fieldwork to tabulation, analysis and reporting.

• Online surveys in Japan and overseas
• Mail and telephone surveys
• Tracking surveys (repeated with the same design to follow change)

Conducted by researchers with long experience studying industries, communities and consumers

• In-depth interviews and group interviews (in person or online)
• Interviews with companies and key persons
• Interviews with local residents
• Mystery shopping

The IFP Method: revealing the essence of products, experiences and people from their structure

• Correlation maps and communication maps
• Statistical and multivariate analysis
• Text mining (analyzing open-ended answers and social media posts, with the help of AI)
• Social listening (analyzing topics and the flow of opinion on social media)